Are you not familiar with the term digital marketing? Don’t worry; you are at the right place. Here is the complete beginner’s guide (2025 edition).
Introduction
In today’s fast-paced and developing world, digital marketing is a business backbone. It is essential to know exactly what digital marketing is. Promote your business online using social media ads, content marketing, SEO, and countless other ways to connect with the world.
In 2025, the digital panorama in Pakistan continued to expand rapidly. According to DataReportals2024 Digital Reports, Pakistan had 87.35 million internet users and over 190 million mobile connections by early 2024, making it one of the fastest-growing digital markets in South Asia. (Source: https://datareportal.com/reports/digital-2025-pakistan)
At Rankify Pulse, we offer excellent services and marketing experts to help you grow your businesses so you can confidently enter the digital world.
What is Digital Marketing?
Digital marketing is a type of marketing in which businesses sell their products and provide services online through campaigns and other channels (e.g., SEO, influencer marketing, email marketing, content marketing, social media marketing, affiliate marketing, etc.). Don’t worry; we will discuss each term in detail.
Now, let’s understand the difference between digital and traditional marketing.
For example, Daraz is a popular shopping platform in Pakistan nowadays. A few days back, no one knew about this e-commerce platform. Still, they worked on their digital marketing strategies by running Google, YouTube, and Facebook ads. They build strong influencer marketing strategies through promotions, deals, and discounts.
Why does Digital Marketing matter in Pakistan?
Pakistan is one of the rising and expanding digital markets. Businesses in Pakistan must use digital marketing to grow. Here are some reasons.
- Increase in Internet use: As of 2025, over 124 million people in Pakistan have access to the Internet.
- Affordable advertisements: Google and Facebook ads are more affordable than traditional advertisements.
- Rising of e-commerce platforms: Nowadays, online shopping has become a trend. People prefer online purchasing, which results in more online platforms.
- Accessibility: Digital platforms are more accessible, which increases demand.
- Social media usage: Increased social media use is also a plus for online businesses.
- Awareness: Due to the rise of the digital world, special digital skills training is provided to the people, which results in awareness and growth of digital markets (Digi skills Google courses, meta courses, etc.).
Now, let’s move to its types.
Types of Digital Marketing
- Search Engine Optimization (SEO) helps websites rank higher on Google search results and increases website visibility and traffic. For example, a Karachi-based bag store optimizes its website with keywords like “affordable bags in Karachi.”
- Pay-Per-Click (PPC) advertising is a type of advertisement business in which the business pays for ads that appear on digital platforms or social media. For example, Food Panda paid for its Google ads to grow its business.
- Content Marketing: Marketing with the help of videos, blogs, and infographics to develop customer interest. For example, digital marketing agencies write blogs to engage people seeking digital marketing services.
- Social Media Marketing (SMM) involves using social media platforms like Instagram, Facebook, and YouTube to grow business. Brands like Limelight and Khaadi use this type of marketing.
- Email Marketing: Companies send promotional emails to their regular or prominent customers. For example, Daraz and Food Panda send emails about their discounts or flash sales.
Benefits of Digital Marketing Business in Pakistan
In 2025, digital marketing will become an essential part of business. Whether you are running a small business or a startup, it does not matter; digital marketing is the only solution and powerful tool for growing your business and increasing your sales.
- Cost-effectiveness or affordability: It is one of the most significant advantages of digital marketing (Instagram, Facebook ads, content marketing, and email marketing)
- Measurable results: by tracking your progress, you can work efficiently (tools like Google Analytics and Meta Ads Manager give you real-time insights).
- Geo-targeting means targeting selected areas or localities; it’s your choice. You can target a city or any area. This strategy also helps you grow your business. For example, a shoe store that only wants to target elite areas like DHA saw a 70% increase in walk-ins.
- Reaching youth via Instagram and TikTok: Most Pakistani youth are under 30 and spend a lot of time on these platforms, which makes them ideal for influencer marketing and brand campaigns.
- Freelancing and career opportunities in digital marketing are effective for businesses and are taken as career opportunities nowadays. Thousands of Pakistanis earn through digital marketing platforms like Fiver, Freelancer.com, Upwork, etc. According to PSEB, Pakistan is among the top five freelancing countries globally, with a growing number of digital marketing specialists.
How Digital Marketing Works? (The Funnel)
Let’s first understand what a marketing funnel is. And how it works is a process that follows orders from discovering a product to buying that project. This is called a marketing funnel, and businesses need to understand it, so we divide the marketing funnel into four stages given below:
- Awareness: The first step is awareness. Let’s understand with an example: You run a coffee shop, but nobody knows about it. When you start marketing through SEO, Facebook, and Google ads, people will start to know about your brand.
- Interest: Now, they may become curious about your brand and want to try your coffee, and they may follow your page or visit your website. For this, use good visuals or graphs that engage them; offering them a discount or gift is also a good strategy.
- Decision: This is the phase where people decide whether to order. They check your page reviews, the ingredients or quantity, and the delivery time to ensure everything is on point and the checkout experience is smooth.
- Action: This is the final stage. Finally, the person buys your product and becomes your customer. Ask them for a review and target that person repeatedly for more sales.
That’s how this strategy works. Let’s move to some important terms related to digital marketing. We will explain it to you, which is very important for you to understand.
- CTR (Click-through Rate): It is the percentage of people who saw and clicked on your ad. For example, if 50 people saw your ad and 25 clicked it, the CTR is 50%.
- CPC (Cost per Click): In this model, advertisers are charged an amount for each click on their ad. For example, an advertiser (you) pays Facebook (publisher) for each click on their ad. If 200 people click your ad, you must pay PKR 500 per ad, so your CPC is PKR 500.
- Conversions: In simple terms, it means the result, the result you want from a visitor, e.g., signup, download, purchase, etc.
How to start Digital Marketing in Pakistan (Step-by-Step Guide)
Digital marketing will become easier to learn in 2025. Here is a step-by-step guide for you:
Learn The Basics
Start by learning the basics of digital marketing. What is digital marketing, and how does it work? Then, understand its types and components (SEO, Google ads, email marketing, content marketing, and affiliate marketing). You can quickly learn from YouTube or join any course.
Pick Your Niche
Choose an area to focus on. For example, if you are good at writing, go for blog writing and SEO. If you love to make videos, go for influencer or video marketing. It depends on your start. Pick one area and become an expert in it.
Learn and Understand Basic Tools
Learning about basic tools, such as Canva, Google Analytics, Uber Suggest, etc., will greatly help you.
Practice or Create Your Portfolio
You may find it difficult at the start, but gradually, you will become familiar with the tools and strategies for this. You can also run a small campaign (run a Google or Facebook ad) and see how to target and engage an audience. You can also offer services or apply for internships to gain experience and build a strong portfolio.
Apply for Jobs
Start applying for jobs; it will give you great knowledge and exposure. You can use platforms (like Fiver, Upwork, and Indeed) to keep learning and adapting new trends in the field of digital marketing. For this, you can follow these personalities: Hisham Sarwar and Neil Patel.
Scope Of Digital Marketing in Pakistan (2025 Trends)
Digital marketing is an emerging field in Pakistan, and credit goes to easy access to smartphones and the Internet and the Increase in several digital businesses. In the coming years, this field’s scope will rise and shine.
Some key points mentioned below are essential in building the digital landscape.
- Social media or influencer marketing: For this, you have to understand the mindsets of youths or Gen Z. Nowadays, short videos and reels are trending, and they attract the audience. For example, in Pakistan, there is a cookie shop called Crumble Cookie. Their marketing is top-notch, which attracts youth.
- Growing demand for digital agencies: People prefer marketing agencies to grow their businesses as this is more convenient than hiring full-time employees. Tech hubs, Arfa Tower, and Islamabad STP continuously hire digital marketers.
- Rise of local brands: As people become more aware, they shift their businesses online; even people from rural areas start using digital marketing. Platforms like Daraz, Markaz app, Food Panda, and Facebook help them sell their products.
- Localization and diversity: Local brands use local language or meme material to connect with many local audiences; the local language and relatable content attract the audience.
- Tools in digital marketing: Easy access to tools like Canva, ChatGPT, Meta AI, Quillbot, Grammarly, Uber Suggest, etc., made life easy and smooth. These tools save time and money.
- Government support and free training programs: The government provides many courses free of cost through platforms like Digi Skills and NAVTAC, helping youth learn digital marketing.
2025 is the ideal year to start your business or agency and learn digital marketing. All you need is time, focus, and consistency. Best of luck!
Common MYTHS About Digital Marketing
Let’s do MYTHS vs REALITY. Here we go
- “You need a technical background.”
This is not true. Many successful business owners in Pakistan are from arts and science backgrounds. All you need is time, determination, and skills. Sara Shakeel (digital artist) studied dentistry, and Huda Beauty studied finance; both own successful businesses without a tech background.
- “Only big brands need it.”
In reality, small brands need it more. For example, brands like Kapra Mandi or Snack Attack run their businesses solely through social media ads.
- “It gives instant results.”
Nooo! It is a slow process and usually takes 4 or 5 months, especially for SEO and content marketing. For example, J. and Cheezious and many other brands work hard to reach their current level.
Tools Used in Digital Marketing (Beginner-friendly)
There are some tools mentioned below that are easy and free to use:
- Canva is used to create banners, logos, posts, etc., free of cost. This design tool is easy to learn and helps you a lot.
- Mailchimp tool is ideal for promotions; it helps create email campaigns.
- Meta Ads Manager tool is very popular with local brands that use it for Facebook and Instagram ads.
- Uber suggests that keyword research is easy to use and provides a free version.
- Chat GPT and AI assistant tools are very effective, but knowing how to research and use them is important.
Let’s conclude by explaining why we should invest in digital marketing now.
Digital marketing is no longer just a trend. It’s a future goal, a career path, and a powerful way to conquer the world with your skills and strategies. No matter who you are or where you are starting from, this is your time. All you need is courage, willingness, and consistency.
2025 is not about watching others succeed. It’s your turn to learn, earn, and rise.
Take the first step into this exciting, ever-evolving digital world. You don’t need to rush. Start small, practice often, stay patient, and watch how far digital marketing can take you.
When you are ready to grow, Rankify Pulse is here. We are more than just a digital marketing agency. We are your growth partners. Our goal is simple: to help you build a brand, grow your business, and become the next success story.
So, are you ready to grow faster in 2025?
Let Rankify Pulse be the power behind your presence.
